What Personal Data is Collected and How?
Personal Data means “personal information” (often referred to as “PI”) and/or “personally identifiable information” (sometimes called “PII”) as defined or described in different privacy laws around the world (and in the U.S.). Personal data, such as visitor IP addresses, is collected from visitors to your site using tracking technologies such as third party cookies and non-cookie technologies.
Collection Data
Our site uses technologies of third-party partners[NextRoll] to help us recognize your device and understand how you use our site so that we can improve our services to reflect your interests and serve you advertisements about the our products and services that are likely to be of more interest to you. Specifically, [NextRoll] collect information about your activity on our site to enable us to:
- measure and analyze traffic and browsing activity on our site
- show advertisements for our products and /or services to you on third party sites
- measure and analyze the performance of our advertising campaigns
Cross Device and AdRoll Email Services
We may share data, such as hashed email derived from emails or other online identifiers collected on our site with [NextRoll]. This allows our partners to recognize and deliver you ads across devices and ads across devices and browsers. To read more about the technologies used by [NextRoll] and their cross device capabilities please refer to https://www.nextroll.com/privacy
Your information is being used for our own marketing purposes. Our advertising Partner, NextRoll, Inc. performs a hash of your email address in order to serve targeted advertising to other devices connected to you (cross-device tracking). By submitting this form, you acknowledge NextRoll, Inc.’s hashing and cross-device activity. For more information, please see NextRoll’s Privacy Notice.
We use AdRoll Email (a product of NextRoll, Inc.) as our email automation marketing platform. NextRoll, Inc. performs a hash of your email address in order to serve targeted advertising to other devices connected to you (cross-device tracking). By submitting this form, you acknowledge NextRoll, Inc.’s hashing and cross-device activity. For more information, please see NextRoll’s Privacy Notice.
Visitors from California
- A link to the California Residents section of NextRoll’s Service Privacy Notice. For more information about this disclosure, please see this article.
Visitors from Europe
As per General Data Protection Regulation “GDPR”
NextRoll collects information about your activity on our site to enable us to:
- measure and analyze traffic and browsing activity on our site
- show advertisements for our products and /or services to you on third party sites
- measure and analyze the performance of our advertising campaigns
- NextRoll also provides Customers the option to use NextRoll’s consent banner. For more information, please click here; and
- Collected personal data is shared with NextRoll.
Opting Out
Our partners NextRoll may use non cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:
- You may decline to have personal data collected via third party tracking technologies by navigating to the settings feature in their browser and declining all third party cookies or declining third party cookies from specific sites, or, for mobile, limiting ad tracking or resetting the advertiser identifier via the privacy settings on their mobile device; AND
- Opt-out link or third-party tool that opts users out of targeted or interest based advertising. Available third-party opt-out tools include: the Digital Advertising Alliance, the Network Advertising Initiative, and the European Interactive Digital Advertising Alliance (Europe only).
- You may also refer to AdRoll's opt-out article for further assistance.
- The NAI opt-out platform: https://optout.aboutads.info/?c=2&lang=EN
- The EDAA's opt- out platform: https://www.youronlinechoices.com/
- The DAA's opt -out platform: https://optout.aboutads.info/?c=2&lang=EN